The Basic Website Setup
The basic website I create is a very simple and effective plan that places your website in the search engines immediately. These websites start to work immediately. Accurate results can show you exactly what return a website is getting. I will explain the process to get a basic website running. If you’ve heard about websites costing thousands of dollars, you will wonder why after this explanation.
These websites can with very little time and communication between the customer and the web designer. The customer does not even need to be located in Newark, Ohio to have their website created. Due to the ease of the WordPress design, the website customer will be able to add all of the information they would like without the help of a Web Designer if they desire.
Could you create a website for free? For the exception of theme software and the domain name, yes. The process would take you a long time and configuration for optimum performance may take time to perfect, but yes. I set up these websites many times daily and I pass this experience on to you for a reasonable price.
Initial Install
The only things required for a basic website are:
- A domain name. I register one with GoDaddy or reroute your existing website.
- A web server host websites. I have you covered here.
- A WordPress Install. I can install your website in just a few minutes time.
After this is done, an empty website is ready for a theme and content.
The Theme
Themes are a collection of graphics and typography that create the look for your website. Artisteer software allows for a quick custom theme. There higher quality themes available, but Artisteer is the most efficient and it far exceeds the majority of websites on a local level.
When I create a theme like this for a basic website, it’s just to get started. You can purchase Artisteer and modify the theme yourself with ease or a premium WordPress theme can replace this once your website is increasing your business revenue.
Themes are important, but they are not the heart of the website. Websites serve information and graphics are only a small and expensive part of the total website.
If you do not have a logo, I can make one for you or you can obtain one.
Create Content For Your New Website.
I create the initial content for you that includes:
- The front page that explains your businesses services or products from a high level view.
- A Google Map Of Your business
- An about page that tells about the business.
- A contact page.
The ability for customers to add comments is inherent to WordPress. My customers have full editing capability to allow or disallow comments or you can turn off the comment feature.
Training
WordPress websites are very simple to update and add content. A short 1 hour training session usually is enough to learn how to create and update pages and posts. I can add all of your content for a fee or you can learn to do it yourself. I am also available for more advanced training for any functions that you would prefer to perform without my help.
Basic Search Engine Optimization
I have software and procedures to get your website indexed in Google. “Indexed” simply means that Google knows the website exists. If there is no competition for the keywords used in the website, it goes straight to the top of that search. If competition exists, we will have to promote the website in order to gain higher positions. Promotion is done through backlinking. You gain backlinks by commenting on forums, asking other websites for links, and using social media websites.
There is a shortcut to get traffic without search engine traffic called Pay-Per-Click. It does cost money and results can be less than effective. It really depends on your business model as to the effectiveness of this type of campaign.
Maintenance And Improvements
After the basic install, I will be there to help with continued improvement of the website. The older a website gets, the more of a return that you will get from it. Over time, website quality and promotion efforts improve. If you keep adding to the website, you will see a steady rise in popularity.
Keeping the website running and the software updated is a free with the monthly fees for the website. Everything else that I perform is done on an as-needed basis. Make the improvements as your budget and business needs require.