The Basic Website Setup

Web design that I create is a very simple and effective plan that places your website in the search engines immediately. These websites start to work immediately in a market like Newark, Ohio or any other small location. Accurate results can show you exactly what return a website is getting. I will explain the process to get a basic website designed. If you’ve heard about websites costing thousands of dollars, you will wonder why after this explanation.

Websites can with very little time and communication between the customer and the web designer. The customer does not even need to be located in Newark, Ohio to have their website created. Due to the ease of the WordPress design, the website customer will be able to add all of the information they would like without the help of a Web Designer if they desire.

Could you create a website for free? For the exception of theme software and the domain name, yes. The process would take you a long time and configuration for optimum performance may take time to perfect, but yes. I set up these websites many times daily and I pass this experience on to you for a reasonable price.

Initial Install

The only things required for a basic website are:

• A domain name. I register one with GoDaddy or reroute your existing website.
• A web server host websites. I have you covered here.
• A WordPress Install. I can install your website in just a few minutes time.

After this is done, an empty website is ready for a theme and content.

The Theme

Themes are a collection of graphics and typography that create the look for your website. Artisteer software allows for a quick custom theme. There higher quality themes available, but Artisteer is the most efficient and it far exceeds the majority of websites on a local level.

When I create a theme like this for a basic website, it’s just to get started. You can purchase Artisteer and modify the theme yourself with ease or a premium WordPress theme can replace this once your website is increasing your business revenue.

Themes are important, but they are not the heart of the website. Websites serve information and graphics are only a small and expensive part of the total website.

If you do not have a logo, I can make one for you or you can obtain one.

Create Content For Your New Website.

I create the initial content for you that includes:

• The front page that explains your businesses services or products from a high level view.
• A Google Map Of Your business
• An about page that tells about the business.
• A contact page.

The ability for customers to add comments is inherent to WordPress. My customers have full editing capability to allow or disallow comments or you can turn off the comment feature.

Training

WordPress websites are very simple to update and add content. A short 1 hour training session usually is enough to learn how to create and update pages and posts. I can add all of your content for a fee or you can learn to do it yourself. I am also available for more advanced training for any functions that you would prefer to perform without my help.

Basic Search Engine Optimization

I have software and procedures to get your website indexed in Google. “Indexed” simply means that Google knows the website exists. If there is no competition for the keywords used in the website, it goes straight to the top of that search. If competition exists, we will have to promote the website in order to gain higher positions. Promotion is done through backlinking. You gain backlinks by commenting on forums, asking other websites for links, and using social media websites.

There is a shortcut to get traffic without search engine traffic called Pay-Per-Click. It does cost money and results can be less than effective. It really depends on your business model as to the effectiveness of this type of campaign.

Maintenance And Improvements

After the basic install, I will be there to help with continued improvement of the website, an important concept of web design. The older a website gets, the more of a return that you will get from it if it is maintained. Over time, website quality and promotion efforts improve. If you keep adding to the website, you will see a steady rise in popularity.

Keeping the website running and the software updated is a free with the monthly fees for the website. Everything else that I perform is done on an as-needed basis. Make the improvements as your budget and business needs require.

I have websites for flipping that are in many stages of development. The further along they are in the process, the more that a website is worth. A customer can buy one at any stage of the process, and since there is always room for improvment, the website can be improved and sold for more money that it was purchased for(hopefully).

It’s a market like any other and I sell my websites through flippa.com. Trading websites on Flippa is safe for buyers and sellers. It allows you to see all of the facts. With a little due diligence, you can verify:

• How old the website is and how long the content has been on the website.
• The approximate number of backlinks.
• The quality of the backlinks.
• Detect if the traffic is organic(from real searches) or PPC(bought through traffic services).
• Verify that the seller is the real owner.
• Payment protection by using escrow services.
• The seller is available to ask questions.
• Ensure that buyers are trustworthy.

Even though I prefer to sell through Flippa, if I can verify that the buyer is trustworthy, I will sell outside of Flippa’s service.

Why would someone want to buy a website, especially an incomplete or “ugly” website? There are many reasons, but here are the most popular:

• As an investment for non-technical people or those just wanting to save time. It takes work and skill to set up a website correctly. Just the beginning website, if done right, needs many hours of work. If someone can buy this already done, they’ll make the improvements that they do like to perform, like themes or writing, and resell the blog for a profit at a later date.
• Traffic. Traffic cost time and money to get. You either have to buy it through a PPC service like Google Adwords, or create content that is well written and promoted in a way to get traffic. If the website has traffic, or the future potential to get it, that website is worth money.
• Themes, articles, or aged domains are elements of a website. It’s not uncommon for a buy to strip out one piece of the website that they wanted and do nothing with the rest.
• Investment for income. Websites make money with ads from Google Adsense and/or affiliate marketing. When a website shows income, the buyer sees it as a proven income source that can be worked on further to create even more income.
• and more…

There are more reasons, but these are the top. If you are buying my websites, I want you to do your due diligence and I will do everything possible to make sure that you are satisfied buyer.

Businesses continue to have bad websites with no promotion even though the days of expensive websites and services are over. Everything you need is available for prices lower than ever before. The tools and speed at which a website can be created are very fast. For under $100, I can have a basic website up and running in less than 1 day, including domain name propagation. It will not be the exact look that you want, but it will be acceptable. The only thing left to do will be to add your content and start promoting.

I run a website called Newark, Ohio Links that offers a large directory of every website related to the city of Newark. Many of the business websites are substandard and they could be updated for very little money. They can also be interactive and useful! The problem many local business websites share is that they have not been updated for many years. They relay on old technology that does not bring in customers or spark interest in a business.

If you need an improved business website, contact me! I can create the base website very quickly and we can work within your budget from there. Chances are very high that a basic website I can create in less than a day will far exceed your current website.